Sales
From the first enquiry to a clear view of the pipeline.
About MX4+2N
Clear direction.
People who make
it happen.
Business strategy and brand leadership, working together with the specialists to put the plan into practice.
The idea behind the name
MX4 + 2N
MX4 is the four functions a business runs on.
Operations
People, processes and systems that work together.
Finance
Reliable numbers that support better decisions.
Marketing
A clear story and a connected customer experience.
+2N
Setting direction and making it happen. Two complementary leadership roles that turn a useful strategy into practical change.
Structure, automation, and execution.
Shared leadership
Business and brand.
One direction.
Lance and Luda bring complementary perspectives to the same table. Together, they connect how the business works with how its value is understood.
Lance Popke
Founder · Business Strategy & Operations
Connects business direction with the systems, operating habits and decisions that turn a plan into progress.
Luda Berezina
Co-lead, Brand & Growth
Connects brand, customer understanding and communication so the business’s direction is clear inside and out.
The team behind the work
Specialist skills.
Connected thinking.
Daven Fray
Finance and Performance Analyst
Analyses costs, margins and productivity, and helps make the accounting workflow and its numbers reliable.
Lee Anthony Ching
Systems Architect
Designs and maintains the integrations and automation that move information between a business’s platforms.
Leonard Bagos
Business Intelligence Lead
Builds the dashboards and data models leadership uses to understand performance and make decisions.
Daria Honcharuk
Visual Designer
Creates visuals and layouts that make complex information clear and easy to take in.
Jeanne Durrieu
Copywriter and Translator
Writes plain, persuasive English copy and polished Canadian French.
Jen Fortin
Document Designer
Produces clear guides, brochures and bilingual documents that people can use.
A clearer way forward
Let’s find your starting point.
Book a discovery call
30 minutes. A practical conversation.